From outdated and static to innovative and fluid
Challenge
Designing marketing materials became time consuming, primarily because outdated templates prioritized dimensions for Facebook's standards although a majority of our clients were targeting audiences on other platforms. Designs were not optimized for mobile devices and had a heavy text-to-photo ratio, making ads uneasy on the eyes and illegible.
Solution
Improve author-to-audience engagement by replacing low traffic Facebook ads with interchangeable social media milestone ads to keep the author’s following interested throughout project's development
Design three media package options for varying author-influencing levels, with the highest level including video media for higher engagement clicks such as story posts
Outcome
We cut marketing production time in half by eliminating ads driving low traffic, automating Photoshop actions, redesigning InDesign templates and adhering to current design trends in social media. We also decreased review cycles which freed up art director's time.
TOOLS USED
STAKEHOLDERS INVOLVED
Chief Content Officer, VP Design, VP Marketing
““Christie constantly seeks to improve processes and systems, and I appreciate that when she brings issues to me, she also presents possible solutions.”
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