From outsourcing to a functional internal structure
Challenge
Art directors outsourced illustration programs to freelancers, which required additional training to ensure adherence to art guidelines and standards, resulting in production delays.
Solution
Gather a small subgroup of experienced illustrators on production team
Create an in-house illustration program
Test low-complexity programs to assess capacity and endurance
Collaborate with art producers and directors for implementation
Outcome
We were able to increase art director satisfaction, meeting business needs with quicker turn-around times and consistently high-quality outputs. We became a working model for field experts, paving the way for different departments to adapt similar functional structures.
Illustrations categorized in tiers served as a guide for art producers and art directors
TOOLS USED
STAKEHOLDERS INVOLVED
VP Design, Creative Director, Senior Director of Art
““The way you’ve encouraged Terry and I with the illo guide and always made time for us in your schedule . . . meant more to me than you know””