Based in Sydney, Australia, Foundry is a blog by Rebecca Thao. Her posts explore modern architecture through photos and quotes by influential architects, engineers, and artists.

Creating Covers & Templates

christie farrell
Creative Developments

From reinventing the wheel to consistent quality

Challenge

An overwhelming number of art directors needed design support on book covers. Production designers had no prior guidelines in place for this type of creative need.

Solution

  • Co-design a large number of book covers in all book categories under senior designer's direction

  • Establish a workflow and write a standard operating procedure

  • Coach team on design standards and process

  • Oversee all future covers created by production designers

Outcome

We succeeded in efforts to support design department's needs and relieved them of excess work. We continued to fulfill business needs by designing cover mechanics and creating custom fitted templates for the company's first hardcover and boxset editions.

TOOLS USED

STAKEHOLDERS INVOLVED

VP Design, Senior Art Director

““Christie approaches all of her work with precision and great care. She not only fully owns her expected workload, but she seeks opportunities to contribute to the teams’ greater needs.””
— Vice President, Design

Making Measurable Metrics

Restructuring Capacity